Founder of the company and principal
consultant, Alison Saunders-Franklyn has over
twenty years experience in communications, public
relations and public education in public, private
and non-governmental organizations. She has
led her company in a number of national and
regional campaigns and earned a reputation for
being able to manage difficult issues.
During a ten-year career with Shell, she was
responsible for the company's communications
activity in the OECS, Barbados, the Netherlands
Antilles and the British Virgin Islands. She
has coordinated PR regionally for major educational,
environmental and sports projects, product launches
and other initiatives throughout the Caribbean.
In the course of her work, Alison has developed
an enviable network of contacts in media, government
and various agencies in the Caribbean
She has also coordinated PR regionally for
major educational, and sports projects, product
launches and other initiatives throughout the
A trained television producer/presenter she
has produced many videos for local and regional
distribution. She was the Caribbean producer
of PAHO's "Make Measles History" public
awareness campaign (TV/Radio).
This professional communicator has also developed
a specialty in issues and crisis management.
She holds an MS in Communications (TV Production
and PR) from Syracuse University and was awarded
the Top Student Award on graduation from the
Executive MBA, UWI, Cave Hill with an elective
in Human Resource Management.
Alison is a certified trainer and has provided
media and crisis training for executives locally,
regionally and internationally for the past
thirteen years. In 1995, after providing media
training for Shell executives in the East Caribbean
over a decade, she was selected by Shell International
to facilitate a session for executives from
Latin America and the Caribbean at the Shell
Training Centre in Puerto Rico. She has trained
NIS officers from various parts of the Caribbean
and facilitated a course for Barbadian executives
for the Centre for Management Development on
Issues and Crisis Management.
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Shirley Jordan is an asset to SFA’s administration
department. Since joining the company last year,
Shirley has improved its administrative processes
therefore enhancing SFA’s client service
This Administrative Assistant is well aware
of the elements required to facilitate the effective
operation of a business. Shirley has worked
for companies in a wide range of fields including
the restaurant, property management, and oil
and lubricant marketing sectors. She has a great
working knowledge of Microsoft Word, Excel,
PowerPoint, QuickBooks and graphic programs,
which is an asset in any field.
Her wealth of knowledge also extends to community
service. Shirley has served in several community
groups including Junior Achievers and she is
currently a swim instructor.
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Jan Blenman has considerable practical and broad
based experience in marketing from both the
Petroleum Marketing and Telecommunications industries.
As a Project Manager at Cable and Wireless,
she managed the first phase of the Rebalancing
Strategy project, designed and implemented the
research and segmentation models to support
the project and prepared submissions to the
Steering Committee, the Government and the Regulatory
She has developed, implemented and managed various
market research projects, defined and implemented
marketing strategies, developed marketing plans
and assessed project performances. Her experience
includes roles as Marketing Communications and
Promotions Manager, Assistant Management Accountant
and Economics and Planning Analyst for a large
multi-national petroleum company. Other roles
include Marketing Research and Product Management
and Project and Marketing Sector Management
with the Cable & Wireless group.
Research projects completed include communication
and sponsorship awareness and effectiveness
studies, advertising concept testing, brand,
culture and image testing, pricing, segmentation
and demand studies across the private and public
sectors, within the Caribbean region. Some research
methodologies used include Telephone surveys,
Personal/Face-to-face interviews, Internet research,
Mystery shops, Focus Groups, Mail surveys and
primary data research techniques.
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Carol Smith was most recently External Affairs
Manager for Shell Antilles and Guianas Ltd.
She has had extensive experience in issues and
crisis management as well as reputation management.
Carol also has a background in marketing and
experience in the field of human resources,
all of which enrich her contributions as a Public
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