About Us

The Team
Our Services
Our Clients
Case Studies
PR Doctor
The Company
Hit for Six!
The Director
Practical and Broad Based Experience

Alison Saunders-Franklyn, Managing Director
Shirley Jordan, Administrative Assistant
Jan Blenman, Research Associate
Carol Smith, PR Associate

Alison Saunders-Franklyn
Managing Director

Founder of the company and principal consultant, Alison Saunders-Franklyn has over twenty years experience in communications, public relations and public education in public, private and non-governmental organizations. She has led her company in a number of national and regional campaigns and earned a reputation for being able to manage difficult issues.
During a ten-year career with Shell, she was responsible for the company's communications activity in the OECS, Barbados, the Netherlands Antilles and the British Virgin Islands. She has coordinated PR regionally for major educational, environmental and sports projects, product launches and other initiatives throughout the Caribbean.
In the course of her work, Alison has developed an enviable network of contacts in media, government and various agencies in the Caribbean

She has also coordinated PR regionally for major educational, and sports projects, product launches and other initiatives throughout the Caribbean.

A trained television producer/presenter she has produced many videos for local and regional distribution. She was the Caribbean producer of PAHO's "Make Measles History" public awareness campaign (TV/Radio).

This professional communicator has also developed a specialty in issues and crisis management. She holds an MS in Communications (TV Production and PR) from Syracuse University and was awarded the Top Student Award on graduation from the Executive MBA, UWI, Cave Hill with an elective in Human Resource Management.

Alison is a certified trainer and has provided media and crisis training for executives locally, regionally and internationally for the past thirteen years. In 1995, after providing media training for Shell executives in the East Caribbean over a decade, she was selected by Shell International to facilitate a session for executives from Latin America and the Caribbean at the Shell Training Centre in Puerto Rico. She has trained NIS officers from various parts of the Caribbean and facilitated a course for Barbadian executives for the Centre for Management Development on Issues and Crisis Management.

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Shirley Jordan
Administrative Assistant

Shirley Jordan is an asset to SFA’s administration department. Since joining the company last year, Shirley has improved its administrative processes therefore enhancing SFA’s client service capability.

This Administrative Assistant is well aware of the elements required to facilitate the effective operation of a business. Shirley has worked for companies in a wide range of fields including the restaurant, property management, and oil and lubricant marketing sectors. She has a great working knowledge of Microsoft Word, Excel, PowerPoint, QuickBooks and graphic programs, which is an asset in any field.

Her wealth of knowledge also extends to community service. Shirley has served in several community groups including Junior Achievers and she is currently a swim instructor.

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Jan Blenman
Research Associate

Jan Blenman has considerable practical and broad based experience in marketing from both the Petroleum Marketing and Telecommunications industries. As a Project Manager at Cable and Wireless, she managed the first phase of the Rebalancing Strategy project, designed and implemented the research and segmentation models to support the project and prepared submissions to the Steering Committee, the Government and the Regulatory body.

She has developed, implemented and managed various market research projects, defined and implemented marketing strategies, developed marketing plans and assessed project performances. Her experience includes roles as Marketing Communications and Promotions Manager, Assistant Management Accountant and Economics and Planning Analyst for a large multi-national petroleum company. Other roles include Marketing Research and Product Management and Project and Marketing Sector Management with the Cable & Wireless group.

Research projects completed include communication and sponsorship awareness and effectiveness studies, advertising concept testing, brand, culture and image testing, pricing, segmentation and demand studies across the private and public sectors, within the Caribbean region. Some research methodologies used include Telephone surveys, Personal/Face-to-face interviews, Internet research, Mystery shops, Focus Groups, Mail surveys and primary data research techniques.

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Carol Smith
PR Associate

Carol Smith was most recently External Affairs Manager for Shell Antilles and Guianas Ltd. She has had extensive experience in issues and crisis management as well as reputation management. Carol also has a background in marketing and experience in the field of human resources, all of which enrich her contributions as a Public Relations Consultant.

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